Finding your Niche

Any topic you can think of has some kind of niche - and if you find it, it can easily be used to draw visitors

Posted by Chris McDowell - April. 11, 2008

Here in the office of Wild Pete, we are all set up solely on Mac computers, built by Apple (with the exception of myself, who also has a PC for compatibility checks). I decided to try a Google search for 'Apple.' Result number 1, predictably, was Apple Computers, the main company site. Result number 3 was the Apple Store chain. Any thoughts what result number 2 was?

Movie trailers.

On Apple's site, there is a section devoted to movie trailers in Apple's Quicktime video format. Even though it has nothing solid to do with Apple computers, or iMacs, or iPods, or iPhones...it still came up as number 2 under 'Apple.'

What Apple has done is create a niche within their brand which keeps people coming to their page - even people who have no intention of buying a Mac.

Another example is Nabisco. A well-known cookie/cracker manufacturer, typing them into Google will bring up their company site, but the first line of the link description reads "Free web games...". They have invested in creating a whole series of web-based games branded of course with the Nabisco name and their products. These games are found on their own site & also on independent gaming sites.

Now you might not rely on the prevalence of a brand in a person's head to get your product picked up off the shelves, but your first step after building a website should be to simply ask, how can I draw customers to my site, and how can I keep them there?

Tough questions. Let us help you figure it out!

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